Website Cookies Policy

We are committed to protecting your privacy.

Travere Therapeutics, Inc. (“Travere Therapeutics”) websites* use first-party and third-party cookies for analytical and advertising purposes according to this policy. First-party cookies refer to cookies that are set by our websites while third-party cookies are set by other website domains where it is possible some of these cookies and the information collected are accessed by other third-parties. Most cookies are not necessary to navigate any of Travere Therapeutics’ websites (including branded, non-branded and corporate websites). You have the choice to remove these cookies or to not accept them at any time and continue browsing as normal.

What are cookies and why we use them?                              

Cookies are files that are downloaded to your computer or mobile device when you visit certain websites. For instance, cookies allow websites to identify how you were referred to a website (i.e. which search terms took you to a website or did you type the URL directly) or show which pages of a website you visited and for how long.

While you are browsing one of our websites, we automatically log your public IP address (a number assigned by your Internet service provider), your activity while using a website and the domain names of your Internet service provider (i.e. We also collect information about your usage of our websites. Information collected through cookies do not contain your name, address, telephone number, or email address.

Cookies allow us to bring you the content and features likely to be of greatest interest to you based on your previous activities on our websites.

For Travere Therapeutics websites that require passwords, we use a “persistent cookie,” that enables your browser to access each page that is in the password-protected area. On certain Travere Therapeutics websites, we may also ask users that have opted to receive information to complete a survey. No personal identifiable information is gathered through these surveys. Pixels, or transparent GIF files, are used to help us manage our online advertising. For example, third-party vendors, including Google, show Travere Therapeutics ads on websites. These vendors also use cookies (third-party cookies) to provide ads based on a user’s prior visits to Travere Therapeutics websites.

We use other non-personal identifiable information, including information obtained through surveys, to improve our websites.

Personal data collected and types of cookies we use

Our websites use first-party cookies and third-party cookies for analytical and advertising purposes. Information captured through cookies is stored for a certain retention period. However, you can eliminate these cookies any time before the expiration date.

The type of cookies we use are: 

Cookie name Purpose Type of Cookie Source Retention period

Google Analytics – Universal Google Analytics

We use Google Analytics to improve our websites. These cookies gather information on the number of visitors, identifying users and sessions, how users reach the websites, the most visited pages, and the number of users that share content.

Information collected through these cookies include:

  • IP geography
  • Page views
  • Behavior (affinity categories)
  • Browser type
  • Device
  • Session duration
  • Date of visit
  • Bounce rate
  • Frequency of visits
  • Website actions
Performance and Targeting wer/6004245 Up to

2 years

Google Tag Manager Google Tag Manager functions the same way as Google Analytics; the primary difference is its integration with other platforms, such as AdWords and Facebook.

Information collected through these cookies include:

  • 3rd party tags
  • Page views
  • IP geography
  • Behavior (affinity categories)
  • Browser type
  • Device
  • Session duration
  • Date of visits
  • Bounce rate
  • Frequency of visits
  • Website actions
Targeting manager/use-policy/ Up to 2 years
Google Ad Words Google AdWords is used as a major traffic driver to our website properties. Google’s algorithm uses machine learning to serve ads to relevant users based on the target keywords used within campaigns.

Information collected includes:

  • IP geography
  • Search terms
  • Website actions (conversion pixels)
Targeting technologies/ads/ 9 months (IP) 18 months (cookie)
Youtube YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Targeting Up to 17 years


Doubleclick is used for targeted ad services. It can be used to identify the ads and measure a visitors actions that lead to the website.  The cookie utilizes IP address or reference information. Targeting 9 months (IP)

18 months (cookie)

 Vimeo Functionality for video hosting/sharing. Functional Persistent
Facebook The Facebook pixel and conversion tracking are used to identify the ads and audience groups that lead to actions on a website.

The information collected includes:

  • Pages visited
  • Actions taken
  • Session duration
  • Custom audiences


30 days
New Relic Monitoring the performance of web and mobile applications. The cookie utilizes IP address. Performance Session
Adobe, Adobe Marketing Cloud, Adobe Audience Manager, Adobe Analytics Adobe Site Catalyst cookie, stores information about the previous link clicked within the site.

Adobe Marketing Cloud is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organization identifier to allow a company to track users across their domains and services.

Adobe Audience Manager performs basic functions such as visitor identification, ID synchronization, segmentation, modeling, reporting, etc.

Adobe Analytics is a site tracking cookie.

Performance and Targeting Session
Intrado – Globenewswire Cookies for linking certain sessions to a specific visitor (visitor representing a specific computer). To identify visitors of Incapsula. Functional 1 year
Piwik Piwik cookies are used to help website owners track visitor behavior and measure site performance. Performance 13 months
Hybrid Theory Hybrid Theory cookies are used to monitor user’s web browsing behavior and for targeted marketing and ads. Targeting 13 months
AppNexus AppNexus cookies are used for campaign tracking, optimization and retargeting. Targeting Persistent
Unclassified Functioning and Performance Cookies Various cookies for functionality or performance of Travere Therapeutics websites, including functional cookies for the Investor Relations webpage:

  • GZIP              []
  • 4228%5F0    []
  • 4228%5F1    []
  • 4341%5F0    []
  • 4341%5F1    []
Functional and Performance   Persistent

In addition, we also provide links to our social network accounts, which include but are not limited to, (Twitter, LinkedIn, Instagram, and Facebook) from our websites. If you access these pages, cookies from these social media networks will be downloaded to your computer for different purposes such as tracking, analytics or advertising.

With whom we share this information

We share information collected through the use of cookies with the following service providers for the purpose of obtaining analytic, measurement and advertising services, and to detect illegal or fraudulent activity:

  • Advertising and data analytics providers: Information collected through Google Analytics and their advertising tools, including when you use the search box of the website is shared with Google. However, we ensure Restricted Data Processing is in effect for the cookies we use with Google.
  • Social media networks: Information collected via Facebook pixel is shared with Facebook for showing ads.
  • Operating system and platforms: Cloudflare detects malicious visitors to our websites and minimizes blocking legitimate users.

Your choices

You can control and delete these cookies through your browser settings as follows:

Your web browser can be set to allow you to control whether you will accept cookies, reject cookies, or to notify you each time a cookie is sent to you. If your browser is set to reject cookies, websites like ours that are cookie-enabled will not recognize you when you return to the website and some website functionality may be lost.


If you have questions or concerns regarding our use of cookies you can contact us at or +1-888-969-7879 or +1-858-832-2812 and ask for the Chief Compliance Officer.

You can also find more information in our privacy policy.

This Policy may be changed at any time by Travere Therapeutics. Last Updated: June 1, 2022.

* Travere Therapeutics, Inc. websites consist of all Travere Therapeutics legal entities, products and brands. Travere Therapeutics’ websites include but are not limited to and may change without notice:,,,,,,,,,,,,,, and